Today, every business is competing to grab customers’ attention and build a compelling brand identity. If you, too, want to make your business stand out, branded lanyards can be an effective approach.

They are not only useful to keep your team’s IDs and keys handy but also serve as a strong representation of your brand. It’s like dressing up your team in unity and pride.

While many businesses use ordinary, non-personalized lanyards, those who opt for branded and personalized lanyards enjoy significant advantages for their business. 

But how exactly do these branded lanyards help your brand to have a great impact? 

Well, if you are looking for answers, you’ve come to the right place. Below, we have discussed some of the benefits with a brief guide to selecting the right lanyard for you. Keep reading!

An Overview of Branded Lanyards

Before we understand the benefits of having branded lanyards, it is important to understand what exactly Lanyards are. 

Well, a lanyard is a chord or strap usually worn around necks and comes with a clip or attachment. The strap is made from materials like nylon, cotton, elastic, or polyester, and it is useful in many situations. You can use it to hold your ID cards, keys, or other small items that are most likely to get misplaced. Here in this article, we are talking about the lanyards that are typically worn around your necks to hold your employee ID cards, usually in companies. Businesses can stand out by choosing branded lanyards. These lanyards are personalized for every company with their brand names, logo, and other information printed on them.

How can branded lanyards help you create a stronger brand image?

Lanyards, especially branded ones, can go a long way in improving your visibility and supporting your conventional marketing efforts. Let’s understand its benefits more specifically below:

• Brand Visibility

Lanyards with your company’s brand act as moving billboards. They promote your logo and messaging, whether worn by staff, event participants, or consumers. This greater visibility aids in brand awareness and recognition. Whether it’s your office staff members, conference attendees, or loyal customers proudly wearing your branded lanyards, you’re expanding your reach and making a lasting impression.

• Professionalism and Trust

Having your staff wear branded lanyards conveys professionalism and instils trust among customers and partners. It reassures them that they are dealing with a reputable and established business. When your employees proudly display your brand on lanyards, it shows everyone around them that they are part of a team dedicated to delivering reliability and quality.

• Promotional Opportunities

Getting your staff to wear branded lanyards displays professionalism and increases confidence among customers and business associates. It gives customers confidence that they work with a respectable and renowned company. 

• Boosted employee morale

Employees experience a feeling of belonging and pride when they get branded lanyards. It brings your staff together behind your brand, increasing morale and teamwork. Employees who are happy and engaged are more likely to become spokespersons for your company, which benefits your company’s image.

• Low-cost marketing

Branded lanyards are an affordable marketing tool that can be fully customized. No matter the event or activity, they instantly draw attention to your brand, and clients who receive lanyards from your business will easily recognise it in the future. These lanyards act as starting points for conversations, allowing you to communicate with possible customers, partners, and investors easily.

• Versatility

Custom lanyards have recently become one of the finest promotional tools. They are adaptable and can be utilised across multiple settings to advertise your company. Events like trade exhibitions or conferences benefit greatly from using custom lanyards. 

• Networking opportunities

Networking is an important part of branding. And how can you network using branded lanyards? Imagine you’re at company events and conferences. Individuals often notice your lanyards for a quick brief intro. Seeing your brand on a lanyard may spark conversations, lead to new associations, and help you grow your network.

• Lanyards made from eco-friendly materials

Using eco-friendly and recycled lanyards not only improves the brand image of your company but also shows your dedication to environmental responsibility. In this new age where customers place a high value on sustainability, such actions can heavily boost brand loyalty. Customers love companies that place value on the environment, and by making use of eco-friendly lanyards, you are aligning your company with this crucial concept.

• Branded lanyards: Perfect giveaways!

How about a lanyard giveaway? An all-purpose lanyard with your brand name woven into it would make a fantastic gift. And everyone loves free gifts. They provide a tactile reminder of your company, whether at trade exhibitions or as part of client gratitude packages. Lanyards are handy things that may be used on a regular basis, reaffirming your brand’s presence in their life.

Now that you’re all convinced about choosing lanyards for effortless branding, choosing the best ones for your company can be critical. You can’t just pick any lanyard of mediocre quality. We are providing a bonus section for you below if you don’t know what to look for when choosing good-quality lanyards.

Things to Consider While Choosing Printed Lanyards for Your Business

For your company, lanyards are more than just handy accessories; they are effective branding strategies. Let’s delve into some of the factors to consider while choosing the right lanyards:

1. Design: The aesthetics and messaging of your brand should be reflected in the lanyard design. Pick colors and branding components that successfully represent your company.
2. Material: Think about the lanyard’s durability and how it impacts the environment. For sustainability, eco-friendly choices like recycled and biodegradable materials are preferred. 
3. Attachments: Choose the additional accessories or attachments you require. Badge holders, clips, and safety features are available options. Make sure they meet your particular requirements.
4. Quantity: Decide how many lanyards you require. Making bulk purchases can significantly reduce your costs.
5. Lanyard width: If you want to add more information, choose a lanyard that is extra wide. Texts on the wider lanyard will be clearly visible and easier to read.
6. Comfortable to wear: Some lanyards feel too itchy and tight around the neck, which can get really annoying for your employees. Choose the lanyards so light that you don’t even notice you’re wearing them.
7. Sturdy and durable: No matter how many times you take it on and off, a solid and sturdy lanyard is capable of handling all that movement without ripping or tearing away.

Conclusion

Lastly, branded lanyards are more than simply an accessory. They are effective brand builders, enhancing brand visibility, trust, and professionalism. They can boost employee morale and perform a variety of functions ranging from networking to security. 

Branded lanyards are a versatile and inexpensive tool for building an exceptional brand image, thanks to customization choices and their usability as freebies. 

Also, choosing eco-friendly lanyards will help you stand out and demonstrate that you care for your environment. Doesn’t this add an extra touch to your branding efforts?

Don’t underestimate the importance of seemingly small things when determining the success of your company. Contact Ireland Lanyards or our sister company Merch Monkey to order branded lanyards with your organisation logo on to stand out from the crowd. With minimum quantity of just 50 units we can assist even the smallest of orders. Click below and start designing your lanyards using our interactive tool right now.